US actors Rob Riggle and Billy Zane have been confirmed to star in a new advertising campaign for KFC, airing February 5 during the Super Bowl.

The 15 second campaign, Colonel vs. Colonel, will be promoted via social media in the run up to the Super Bowl, and KFC's chief marketing officer, Kevin Hochman commented 'KFC is back—back to making chicken the way our founder, Colonel Harland Sanders made it, and back in pop culture—so we're celebrating on the biggest advertising stage of the year: the Super Bowl'.